Quality is never an accident, but always the result of intelligent efforts. True to this motto, Assos products are absolute high-tech items in which only the best, most modern materials and production processes are used. Founded in 1976 and always based in Ticino, Switzerland, Assos was the first company to produce cycling shorts made from the well-known elastane material. Thanks to good business and lots of ideas, the company was able to bring a variety of innovations to the market. Assos's innovations were quickly copied by the competition and are now standard - from spandex pants in 1976 to Project Starbust, which was the fastest full-body suit at the time.

Today the fastest and best cyclists ride Asssos products found in select shops around the world.